September 21, 2012 by Alex Hoekstra
I don’t know how I feel about “The 99%”. I suppose statistically, I’m one of them, but there’s a lot of anger I don’t feel. Maybe I should. There’s definitely a lot to be angry about; I just haven’t had the time or even the inclination to get pissed. Frankly, anger turns me off. Even when justified, fury seems like a waste of energy. Don’t get mad, get smart (not that the two are always mutually exclusive). Today’s project is just the right mixture of “mad” and “smart” that I think is clever, unique and passive enough to get attention and provoke thought without causing people to get alarmed, raise their defenses and close their minds.
The Illuminator is a mobile, mega-scale projector – van-mounted and driven by passionate and crafty disruptors on a mission of surprise and fearlessness. If you’re a “rule” person, this project might not be for you. If, however, you know that some rules are already broken and it’s a courageous and important thing to attempt to fix them, then I hope you’ll join me in backing this project before September 25.
The Illuminator, in case you haven’t heard, is a tactical media machine (aka a van with a really powerful projector, sound system, and library) that has been roaming the streets of New York City and beyond, bringing the spirit and message of the movement of the 99% to street corners and public squares everywhere.