August 22, 2012 by Alex Hoekstra
I believe I’ve remarked recently about how glad I am to live in a city with access to farmers’ markets. Having access to numerous well-stocked, fairly-priced, brand-name-carrying grocery stores is a first-world luxury, but such an abundance of cheap processed, prepared, refined and artificial foods comes with some pretty serious first-world problems. Farmers’ markets offer an elegant solution from old-fashioned concepts – natural and whole foods, without big brand names, with fewer steps between the earth and your plate, brought to market in a healthy competition amongst the growers, herders, feeders, vendors and artisans. Today’s project is bringing a new dimension of meaning to the notion of “Healthy Competition”.
Until now, San Diego, CA has lacked a public market. London, San Francisco, Barcelona and even Detroit all boast public markets where people can buy home-grown food and hand-made goods directly from the homes and hands that produced them.
You might think that the city or county would have established a public market years ago, or that they’d be donating a cool old building or a bunch of money. Sorry, no go. We’re going to have to do it ourselves.
Known for its year-round growing season, and for being a generally forward-thinking town overall, San Diego’s lack of this kind of platform came as a surprise to me – an unpleasant one until I understood that that will soon change with your help and mine. Through this Kickstarter, we have an opportunity to help build something meaningful and lasting – something that can and will impact an entire city, perhaps a region for years and maybe generations to come. If that sounds like something you’d like to be a part of – maybe even something to be known for and remembered by – then I hope you’ll join me in backing the San Diego Public Market on Kickstarter before August 24.