July 13, 2012 by Alex Hoekstra
Art, like beauty, is in the eye of the beholder. I can accept a definition of art that includes just about anything you can create. Don’t get me wrong, I’m not saying that just any old anything constitutes good art, but “good”, is of course different for you than it is for me, and any less-popular artist will probably tell you so too. The fact is, though, that there are more creators (more artists) now than ever before, thanks in no small part to the network that allows us to share our masterpieces (and even sometimes our lesser works). We are artists now, with much of our lives on display for the whole world to critique, so perhaps it’s time we start acting like it. It’s time to make a little art that matters – to generate content with meaning and significance (not that your cat isn’t adorable, but…)
Today’s project is thinking about making meaning, and is challenging the traditional meaning-making institutions in an effort to make a little meaning of its own.
The Icarus Deception will be Seth Godin’s…what, 18th book? The man likes to write, and clearly with as much success as he’s enjoyed in his numerous careers so far, he’s writing something worth reading – making something (and something else, and something else) with meaning (and more meaning, and so on, amen). Icarus will, though, be the first of Godin’s books to dare to step into a new way of coming to life in print: crowdfunding. With the support of over 4,000 anticipant readers, The Icarus Deception is proof that the publishing industry can and perhaps should widen their gaze and loosen their grip over what’s deemed fit to print.
The Icarus Deception is an experiment in publishing, an opportunity for real growth, an invitation to challenge your friends and something you can touch.
This is a book about the mythology of success (and failure) and how our economy rewards people who are willing to stand up and stand out. For too long, we’ve been seduced into believing we should do less. It’s time to redefine what we’re capable of.
I’m of the mind that we’re capable of a lot. A lot more than ever before, and a lot more than we know. I’m curious to see if Godin agrees (I have a hunch he’s at least humming a similar tune), and I’m looking forward to hearing what he thinks. Let’s help him send a message first to the publishers, then to the world, about how and why meaning can and should be made. Back the book before July 17.