Day 151: The Business of Fun

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May 30, 2012 by Alex Hoekstra

Entrepreneurship excites me.  The notion of making something new and leaving an impression on the world that holds the shape of your creativity and the depth of your passion is one that gets a lot of brave people out of bed in the morning to work on building their own business.  It’s something I aspire to, and it’s a big reason why I come back to Kickstarter everyday – to support hard-working, creative and intrepid entrepreneurs change the world one sale, one client, one job at a time.  I don’t know if we’ll continue to see micro-scale entrepreneurs rise to dominate markets, or whether the current batch of big-timers will be quick to buy out the up-and-comers, but one way or another, new businesses will open and some will close, but the real entrepreneurs will keep working – keep building.  Today’s project is all about building an empire to call your own in the modern world.

Ground Floor is a board game designed to put players in the shoes of up-and-coming, ambitious entrepreneurs out to carve a slice of the pie for themselves, or perhaps to bake a new pie altogether.  See if you’ve got what it takes to build a business from the ground up.

Everything from the economic forecasts to the time management to the growing pains paralleled my path building Tasty Minstrel Games (TMG) into what it is now. Ground Floor definitely had strong theme, authenticity and memorable mechanics, but it needed work. So, developer/designer extraordinaire Seth Jaffee and David got to work.

[They] slashed, reconfigured, retested and rebalanced to keep what worked and jettison what didn’t … until we reach a final product that you’re going to flip for!

No two businesses are quite alike, despite the efforts of franchisers and turn-keys.  A good business is a dynamic entity – changing with the times, adapting to the ecosystem and constantly struggling to out-compete to survive and dominate.  The whole endeavor sounds a little win-or-lose, and I’m fascinated by the idea of turning it into a board game.  Learn what it takes to become a true tycoon by ordering yourself a copy of Ground Floor on Kickstarter before June 5.


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