February 2, 2012 by Alex Hoekstra
You wouldn’t know it by listening to the radio, but the world is still full of talented musicians producing great new music. The unfortunate truth is that most of this great new music is not featured on the radio or MTV (do they even still play music?), and if you want to find it, you’ve got to go digging. Last I checked, the internet boasts about 91 trillion blogs dedicated exclusively to music. That’s a lot of noise, and it’s hard to tune into something worth paying attention to. Today’s project might be a platform to broadcast the best.
Ad Hoc will be a site for emerging artists to showcase their work, share their thoughts and connect with listeners, as well as a place for the critics to have their say. They’re looking to feature some of the best music that’s yet to break through the surface, as well as reflections and insights from some of the underground music scene’s most illustrious critics, journalists, promoters, and artists.
Ad Hoc will paint a dynamic, living landscape of the underground music world at large, setting the reflections of professional journalists and critics alongside artists, promoters, and other music-world personalities.
Dozens of independent musicians have already committed to contributing exclusive content to Ad Hoc, and bloggers are chomping at the bit to contribute their thoughts on what’s playing now. Ad Hoc, by offering a more consolidated platform for navigating the underground music scene, will not only make it easier for new artists to rise through the noise, but easier for you and I (as lovers and seekers of wonderful new music) to find the best that the mainstream is ignoring. I imagine Hipsters are going to go nuts discovering new bands on Ad Hoc before anyone else.
There are some awesome rewards for backing this project (a kinky text message from one of the project’s crew costs a meager $5), so don’t miss your chance to get ahead of the music industry. Just don’t be mad when your favorite unknown indie band gets the promotion they deserve.